a creative house shaping the future of brand, MEDIA, and events.
AA Agency is a creative house shaping the future of brand, MEDIA and events.
As Black and Women-owned creative house, with decades of expertise in entertainment, branding, and large-scale productions, we structure events and environments into statements. We don’t just brand what you do, we build narrative worlds around it and produce stories that carry identity into the world. From the nuance of design, to the architecture of production we create atmospheres that move culture forward and shift what’s possible. This is production savoir faire.
OUR PHILOSOPHY
CREATIVITY isn’t flat—it’s dimensional
our services
What we do
Our Signature
At AA Agency, brand becomes presence. From strategy to storytelling, from intimate brand touch-points to full-scale event architecture, we design atmospheres that impact
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Branding + Identity
Brand architecture: Design, styling, and positioning
Branded content to articulate mission and values
Thought leadership and reputation management
Creative direction that translates brand into signature presence
Brand Naming & Messaging: Creating a memorable name, tagline, tone of voice, and key communication pillars.
Visual Identity: Designing the logo, color palette, typography, and overall visual system (often compiled into Brand Guidelines).
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Marketing + Public Relations
Pre-event marketing campaigns and hype content
Media relations, press coverage, and reputation strategy
Influencer activations and community partnerships
Strategic partner activations and sponsorship alignment
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Event Production + Design
Full-scale event concept development and production strategy: Theme creation, narrative and experience
Pre-production planning and event support, including technical and logistics and management. Handling vendor coordination, budget management, production scheduling and on-site event execution
Venue Management: Site selection, contract negotiation and logistical planning
Scenic + Environmental Design: Staging, set pieces, props and experiential installations
Audio-Visual (A/V) Production: Providing and managing sound systems, lighting, LED screens, projectors and live streaming capabilities. Including, on-site capture of keynotes, panels, interviews, and audience experiences
Graphic Content: Designing event-specific visual assets, including large-format prints to on-screen presentations
Real-time social content, daily recaps, and speaker highlights
Environments styled to elevate presence and command attention
Interactive Technology: Integrating tools like event apps, interactive displays, and social media walls.
Entertainment Sourcing: Booking and managing performers, speakers, and other event talent.
Registration & Check-in: Implementing seamless systems for attendee registration and entry.
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Media Development + Serialization
Conference highlights and cinematic recap films
Branded and bingeable micro-content
Vendor and sponsor testimonials as standalone brand stories
Serialized rollouts for long-tail audience engagement
Content pipelines designed for extended shelf life
Video Production: Concept development, scriptwriting, filming, and post-production for commercials, corporate videos, social media content, and animated graphics.
Photography: Professional photography for products, marketing campaigns, and social media.
Copywriting: Developing compelling text for websites, ads, social media, and other marketing channels.
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Post-Event Impact
Master recap films as “season finales” of the event arc
Breakdowns of sessions and speakers
Ongoing content drops (weekly/monthly) to sustain engagement
Long-form storytelling and cinematic archives that extend cultural resonance
As Seen In
WHO WE ARE
Inside the Atelier
core collective
At the helm of AA Agency is a collective of leaders whose backgrounds span luxury branding, live production, and global entertainment. Gina Esposito, Founder & CEO of Anée Atelier and AA Agency, brings over two decades of creative leadership and global recognition as one of the world’s top photographers and storytellers, with more than 1,300 high-level events shaped by her vision. Saleena Lockett leverages 20+ years in television and live production, including executive leadership at The CW Network, Lifetime Movie Network and producing for the groundbreaking Sunday Service, with expertise that bridges scripted programming and large-scale live events. Kevin Murray adds nearly three decades of global production experience, having raised over $46 million for cause-driven nonprofits, generated billions of views through influencer-driven campaigns, and partnered with cultural powerhouses from NBCUniversal to New York Comic Con.
Together, they form AA Agency’s core: a team that merges white-glove branding, cultural storytelling, and world-class event architecture to create experiences that command attention and endure.
Gina Esposito
is the Founder and CEO of Anée Atelier and AA Agency, a multi-dimensional brand redefining the intersection of identity, presence, and event architecture. For more than two decades, she has had exclusive access to the top 5% of the world—including celebrity, tastemakers, and global leaders—inside high-level productions where vision, design, and culture converge.
Having been responsible for the creative teams and storytelling visuals for over 1,300 events across the U.S., Caribbean, Africa, Europe, and Asia, Gina has developed an unparalleled perspective on how experiences are orchestrated from the inside out. Her vantage point has provided her with a rare understanding of both the grand choreography and the intimate details that determine how audiences feel, connect, and remember.
Beyond her role as a creative force, Gina is also a respected voice in the events and hospitality industry and an international speaker specializing in creative business and growth solutions. She is sought after for her ability to help individuals, brands, and organizations expand their impact, blending cultural insight with practical strategies that foster innovation and sustainable growth.
Guided by more than 10,000 hours studying human connection across cultures, Gina translates what she’s seen into environments that carry identity, shift atmospheres, and leave lasting cultural resonance. Her work and voice have been featured in Harper’s Bazaar, The New York Times, Women’s Wear Daily, PEOPLE, ABC News, The Los Angelos Times, BRIDES, PEOPLE,Condé Nast Traveler and more.
Kevin Murray
is a producer, strategist, and creative visionary whose work has raised over $35 million for St. Jude Children’s Research Hospital, generated billions of unique views across influencer-driven campaigns, and scaled live experiences from intimate VIP gatherings to stadium-sized productions.
With 28 years of experience, Kevin has partnered with global powerhouses including Universal Studios, The City of New York, Twitch, YouTube, and New York Comic Con—delivering productions and campaigns that don’t just entertain, but embed themselves into culture. He has built one of the world’s most recognized gaming events, shaped creative direction for the Tampa Bay Lightning, Rays, and Rowdies, and collaborated with leading game studios like EA, Bungie, 2K, and Gearbox. His portfolio spans Fortune 500s, nonprofits, and cultural institutions alike—proof that his work resonates at every level.
For Kevin, this isn’t about performative marketing. It’s about results that move the needle, and moments that last. He doesn’t just produce, he orchestrates cultural alchemy, turning vision into impact and audiences into communities.
Saleena Lockett
is a versatile and driven creative leader with exceptional instincts. She has over 20 years of diverse experience as a DGA Training Program Alum, Producer, and Network Executive. She is skilled at building and fostering strong relationships throughout the creative community and is adept at story analysis and programming strategy. She actively participates in the development and coaching of emerging creatives and new talent.
Her experience extends to producing large-scale live events, having overseen events in every major space in Los Angeles, including The Dolby Theater, Microsoft Theater, and United Artist Theater, as well as internationally. She specializes in overseeing all logistical and technical aspects of live events, from managing budgets and coordinating with venues to leading the entire production team. She excels at problem-solving on the fly to ensure a seamless event while also fostering strong relationships with clients, talent, and crew. Her expertise in tour advancement and team management guarantees timely and smooth show execution from start to finish.
She has held significant roles at The CW Network, serving as Executive Director, Scripted Programming and Director, Current Programming. [During her time there, she led legacy shows such as The Flash, Superman & Lois, Walker, and All American. She also commenced a new development strategy to launch the new financial goals of the network and identified and managed four new hour-long dramas and six two hour-long movies.
Her experience also includes in Films and Minis at HBO, Head of Production at Sunday Service President of Film at Londonderry and most recently, she is a consultant at Lifetime.
WHO WE’VE WORKED WITH
AN OEUVRE
atelier archives
Productions
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Sunday Service Paris Fashion Week
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Women's Empowerment Conference
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VIP 3-Day intimate event
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Chick fil a nation conference closing entertainment
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Private Editorial Production for Global Head of Marketing: l'oreal Technique, Pureology, Mizani
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Sunday Service Live Walk on Water Event
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United Artist Theater Christmas Production
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Luxe White Sand Desert Elopement
Sometimes the greatest adventure is simply a conversation.
Contact us.
Every idea deserves to make an entrance. From brand and media to full-scale productions, we turn what’s imagined into what’s experienced, and what’s experienced into what endures. Fill out the form below or email hello@aneeatelier.com